The Magic of Analogue


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Hodaka "Hodachrome" Yamamoto is a freelance photographer and lomographer. Born in Gifu, Japan in 1974, Hodaka has built up many years’ worth of experience as a photographer, lab-operator and graphic designer, before starting to freelance as Hodachrome. He first came into contact with the Lomo LC-A (his signature toy camera) in 2007, and soon became obsessed with the many and magical possibilities of this small 35mm film camera.

Hodachrome experiments with multiple exposures (all done in camera), and various types of film, including using his own homemade redscale, and cross-processing slide film. He also specialises in other experimental techniques such as exposing both sides of the film (EBS), some of which you can read about on the Lomography tipster web site. 

www.hodachrome.com