Rough, moustachioed white men with southern accents, dressed in red and white checked shirts: this seems to be our stereotypical image of American cowboys. Sabina Theijs (1978) knows better. For the project. In Search Of Americans she travelled for three months with journalist Eva Kelder throughout the U.S. in order to modify the negative image of Americans. A visit to The Black Cowboy Rodeo in Texas illustrates the fact that a long time ago, a large proportion of American cowboys were actually black. In Search Of Americans is a cross-medial project comprising a book, mini-documentaries for and a DocBlog at channel Holland Doc.