Harsh & Soft Inc.




Elza Jo draws her inspiration from things like My Little Pony, McDonald’s dolls, light-up sneakers and much more. By making collages, she gives herself the opportunity to review her own photography. While the action of picture-taking can be a question of a thousandth of a second, collages require contemplation. In every collage, she takes a journey into the past, back to childhood. A romantic memory that transcends reality. She explores this sense of associative recall while photographing. In her photography,Elza attempts to discover a soft side inharsh things. ‘If something is extreme in its harshness, there is always an extreme softness present as well.’ This also holds true for the ‘creeps’ and‘ arseholes’ she likes to photograph.

To see more work from Elza van Reenen, visit her website.