London-based photographer Dave Imms (1985) documents groups we might be quick to stereotype or just simply pass by, such as doner boys or dog walkers. By drawing our attention to these mundane professions of the everyday, he makes the ordinary simply sparkle.
For his series Deer Hunters, Imms travelled to Scotland where he met a group of ‘stalkers’. Stalkers can be seen here as the original deer hunter, stalking their prey. Imms followed them over the highlands to document their hunt, resulting in a series that questions not only the relationship between man and beast, but also the role of the individual and modern day society.
The idea of ‘the hunter’ has become a novelty, a romanticised version of something that once was common but now has become eccentric, unnecessary or even an uncivilized taboo. In our modern day society, we do not ‘hunt’ anymore.
The sociologist George Ritzer likens the experience of living in modern day society with the experience of ordering at the fast food chain McDonalds – that is to say, we live in the ‘McDonaldization’ of society: We know what we want, we know what to expect and we want it now, please. Applying this sociological concept to the food industry, Imms tells that “it has now become widely accepted in our fast paced city lives that the food industry is cheap and faceless.”Dave Imms is featured in our newest issue, GUP #45 – Evolution, with another series of portraits. To see more of his work, subscribe now or order GUP #45 as a single issue.