MEDIA KIT / RATE CARD

Below you will find our rate chart for GUP magazine in 2011. 2011 is the sixth consecutive year GUP will be spreading it’s love and inspiration for (art-)photography. Besides our rates for print and online advertising you will also find additional information about deadlines, partnership possibilities, formats as well as reach and print-run figures, printing information and process.

Off- & online
GUP is an international photography magazine and with our HTML5 web platform we offer flexible possibilities on advertising and partnerships. The online possibilities for product-sales and brand-activations are vast and can be combined with different ways of print advertising. Gupmagazine.com is a social and daily updated platform, which enables precise pinpointing of your campaign around key-dates for successful results. Combining print and online advertising dramatically increases your campaign reach and enables you to re-direct information towards self regulated media.

Our platform is fully connected with Facebook. Thousands of loyal fans actively share and adapt information through our popular Facebook fan page, or Twitter account, on which promotions, productplacements and exhibition-announcements are highly appreciated and widely shared. Within 6 years GUP has become an authority on (art) photography with a network of literally hundreds of international renowned photographers. This makes that we can offer customised content and print or online publications for any type of business, service, brand, product or activation.

Additional collaborations
Besides online and print partnerships GUP can also offer a wide range of live-activations in the form of productpresentations, debates and discussions, presentations, exhibition happenings, brand-activations or whatever mix suits your brand best. GUP concepts are implementable throughout the whole photographic scope. We have a highly educated and committed audience that is able to credibly inform and activate your target-audience in depth.

General info
GUP magazine is currently available in 23 countries* around the globe and, besides Europe, targets the American and Canadian as well as the Australian market. Our new online platform is consulted worldwide by over 100 nationalities on a daily basis. 

Publication schedule 2011
Issue   Theme               Streetdate               Deadline
#30      Metropolitan      Jul. 6 – Oct. 5           Jun. 3
#31      Experimental     Oct. 5 – Jan. 4 ’12     Aug. 26

print-run: 15.000 copies / potential reach: 37.500
               reader survey shows GUP has a reader coefficient of 2.5

PRINT RATES

Formats
Full page size: 166 × 225 mm (>A5 portrait)
1/1 – 166 × 225 mm (portrait)
1/2 – 166 × 112 mm (landscape)
2/1 – 332 × 225 mm (landscape)
        images or coloured background should bleed 4 mm past all edges

Readership
20-45 year young professionals in the photographic scope with a desire for inspiration and high-quality (art-)photography.

Advised retail price
€7 per issue
Subscription fees: click here

Paper
Cover: 300 grs. satinated woodless paper silk mc
Body: 125 grs. satinated woodless paper silk mc with matte finish
Forest Stewardship Council (FSC) certified
Supplier: Bührmann-Ubbens, Benelux 

Process
180 pages, full colour
Full lithography
Off-set printing (sheets)
Forest Steward Council Ship (FSC) certified
Printer: Vandenberg Maarn, The Netherlands

Documents
We preferably receive all advertising materials as (certified) pdf-files or ‘open’ documents (Indesign, Photoshop or Illustrator).
Digital images must be at 450 dpi at 100% production size, saved in TIFF- or EPS format.
Please submit a colour proof with your document, no responsibility for the reproduction can be taken if digital data is not accompanied with a high quality colour proof.
Data on cd-rom or DVD can be sent to the editorial address.

Additional costs
Costs due to supply of non-print-ready materials will be forfeited.

Rates concerning preferential placements, centrefolds and/or foldouts are available on request.

ONLINE RATES

 

* Available in 23 countries worldwide: Australia, Austria, Belgium, Canada, China, France, Germany, Hong Kong, Hungary, Japan, Middle East, New Zealand, Norway, Poland, Singapore, South-Africa, Spain, Sweden, Taiwan, The Netherlands, Turkey, United Kingdom and United States.