15 years ago the first magazine came hot off the press. Since then a lot has changed, and a lot has stayed the same. What began as a project run by a group of unemployed people from Montreal, going by the name of 'Voice of Montreal', has in the meantime grown into a worldwide media company and kept its' flagship (now glossy) magazine. Only now its’ name has changed to 'Vice' Magazine. The raw and uncompromising images are characteristic of this young, ballsy, lifestyle magazine. From photojournalism to fashion photography, via music photography and back to snapshots. Vice covers a wide scope and does so without a single boring picture in sight.