GUP Instagram Takeover: Rob Hornstra



From today and until January 18th, Dutch photographer Rob Hornstra (1975) will be taking over the GUP Instagram, posting images from Russia and elsewhere. Hornstra is well-known for publishing his own photobooks, including The Sochi Project, which documented Russia’s preparations for the upcoming Winter Olympics in 2014. The artist considers books to be more important than exhibitions to highlight his work, bypassing conventions in publishing such as ISBNs and selling directly to those interested in the work. In connection with Hornstra’s new role as head of the photography department at the Royal Academy of Art (KABK) in The Hague, the artist will also be showing his own work alongside carefully curated pieces by his students, alumni and fellow teachers at the academy.

To celebrate GUP’s 10th anniversary, we are also offering a limited edition print by Hornstra, signed and numbered, for sale on our webshop along with the nine other artists who are contributing a print.