Fashion & photography, what does that really mean?



Two creative worlds that run parallel to one another, sometimes even referred to as one subject, are fashion and photography. Personally, I believe that fashion photography had a lot more to say 60 years ago than it does today.  If you look at masters like Richard Avedon, John Rawlings and Irving Penn, we can say with certainty that the stories now portrayed through photography are significantly less striking than they once were. 

Take the campaigns for big fashion labels like Lanvin, Gucci and Prada. It seems that today is all about selling instead of experiencing and appreciating the beauty of a fine piece of artwork. When I say artwork, I refer to the photographic skills of the human being behind the lens. How did this happen? Because everyone started looking at their surroundings through a lens, forgetting to be physically present.

As a fashion student, I am constantly confronted with the modern mind-set of this hypermodern world: the popularity of perfectionism, of being ultra-skinny, of every photo being manipulated to rid it of all imperfections. What kind of lifestyle is that?  If you ask me, one that has had an enormous impact, both positive and negative, on the standard of photography. I truly admire Richard Avedon, and believe that he is an honest and realistic example of how photography should be today. He managed to create a visual narrative, incorporating whatever had to be sold as a material element of that narrative. Years ago the clothing items were merely a part of the photo, now they dominate the image in such a way that we seem to be left with a materialistic world without any degree of discernment.